Replica Omega ekes out every possible efficiency at state-of-the-art Biel factory

The five storey facility is designed to streamline a number of processes, starting with assembly of finished watches through to packaging, testing, quality control and rapid dispatch.

“Of course, we have created a truly innovative workspace, but the real value of this new building is efficiency. We have been able to now combine all of our assembly and testing processes under one roof. That means a complete consolidation of work that will help replica Omega to become much more productive and streamlined than ever before,” says Omega CEO Raynald Aeschlimann.
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At the core of the building, Omega has installed a fully automated storage system that rises up through three floors of the building.

The system contains over 30,000 boxes filled with all the necessary stock required for the brand’s watchmaking.

The building will also house Omega’s quality and technical control processes, including the METAS testing for Master Chronometer certification.

“Omega is producing watches at this historical site in the heart of Biel since 1882. Omega is and was a pioneer of innovation and excellence in the Swiss watch industry and worldwide. The strong tradition of investing in new technologies, new methods of production, but also in its own employees can again be seen through the achievement of this new splendid Omega factory. It reflects the brand’s commitment to the highest standards of watchmaking,” Nick Hayek, CEO of Swatch Group, Omega’s parent group, states.

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